Who We Are

La Roka is first and foremost a family. It is embedded in the fabric of our company. La Roka is an acronym for the names of our immediate family symbolizing how our we make decisions, share in triumphs, and in our defeats. 

La Roka Company began in 2007 with Its founder Carlos Alexander Rodriguez. We started working in Pine Tree planting specializing in Machine planting difficult terrain all throughout the state of Florida. Machine Pine Tree planting is difficult work with extended hours. However, La Roka Company excelled at providing consistently excellent service in an area that few other companies offered.  La Roka Company grew to become one of the largest providers of Pine Tree services and plants over 1 Million Pine Trees a year. Over time, La Roka Company has expanded is services to landscaping, labor services, construction, land clearing, and agriculture.